Chuck Harris 
Most people think of SEO (search engine optimization) is something that only big businesses need to worry about. But the truth is if you’re running a small business SEO is just as important for you.
To make your local SEO strategy more effective, you should:
Optimize your website for the right keywords – Some of your target keywords should be “geo-targeted” (ex. “tattoo shop in Wichita” or “restaurants in Los Angeles”)
Some of your target keywords should be “geo-targeted” (ex. “tattoo shop in Wichita” or “restaurants in Los Angeles”) Create a Google My Business (GMB) Listing – Your GMB listing is an important part of local SEO. Be sure to include your business’s name, address, phone number, website URL, and category.
Your GMB listing is an important part of local SEO. Be sure to include your business’s name, address, phone number, website URL, and category. Optimize your GMB Listing – Include as much info as you can on your GMB listing. You should also add photos, your company’s logo, and reviews from happy customers.
Include as much info as you can on your GMB listing. You should also add photos, your company’s logo, and reviews from happy customers. Optimize your website’s title tags and meta descriptions – Be sure to include your city and state in your title tags and meta descriptions.
What is Small Business SEO?
Small business SEO is the process of optimizing your website and online presence to make it easier for potential customers to find you when they’re searching for the products or services you offer.
How to Optimize Your Site for Small Business SEO
There are a few different things you can do to optimize your site for small business SEO:
- Use keyword-rich titles and descriptions.
- Make sure your site is mobile-friendly.
- Use local keywords.
- Optimize your images.
- Promote your site on social media.
What to Include in Your Small Business SEO Strategy?
Your small business SEO strategy should include all of the above-mentioned optimization techniques, as well as some other common SEO tactics like building backlinks and creating fresh, original content.
How to Measure the Success of Your Small Business SEO?
There are a few different metrics you can use to measure the success of your small business SEO:
- Rankings: Track the keywords you’re targeting to see if your website is moving up in the search results.
- Traffic: Use Google Analytics to track how much traffic you’re getting from organic searches.
- Conversions: Track how many of your website visitors are taking the desired action, whether that’s signing up for your newsletter, downloading a white paper, or making a purchase.
conclusion
If you’re running a small business, SEO is just as important for you as it is for big businesses. Small business SEO is the process of optimizing your website and online presence to make it easier for potential customers to find you when they’re searching for the products or services you offer.
