The question “how much does digital marketing cost?” does not have a universally applicable response. Different-sized businesses have completely different budgets and strategies. Additionally, small firms will pay a lot less for digital marketing agencies than their more expensive competitors.
You can see how much your business should spend on digital marketing services by using our pricing guide for different digital marketing services.
What is included in digital marketing?
Let’s name some of the most important digital marketing services first:
l Search engine optimization (SEO)
l Pay-per-click (PPC)
l Email marketing
l Social media marketing
l Content Marketing
Search engine optimization
Let’s break this into 3 possibilities:
l Freelancers charge up to 68$ per hour
l Agency retainer charged up to 1147$ per month
l To obtain SEO recommendations audit, it will cost up to 650$
Let’s explain this in more detail.
You have to know that these prices are variable and also depend on the country where you hire freelance SEO specialists. For example, in India, it can cost 25$ per hour, much cheaper than in some other places. However, the maximum cost for a freelancer SEO specialist can go up to 250$ per hour. Since the range is very wide, you have to set your budget and expectations and sort out everything before hiring.
The monthly fee charged by some of the top SEO agencies for small businesses ranges from $199 to $2,500. That’s a fairly large pricing range, so there are lots of financial possibilities to fit the budget of your unique organization.
The initial consultation with an SEO agency frequently includes an SEO analysis of the website, and it may even be provided without charge (to varying degrees of quality or usefulness). However, SEO technical audit reports are now being sold by digital businesses for $350 each. The cost nearly doubles to $650 if you want the expert suggestions drawn from the technical audit, which you do.
Social media marketing costs
To give you a general idea, the monthly cost of conducting a social media campaign ranges between $4,000 and $7,000. Why pay for advertising on something that is already free, one would ask? But the platforms only display a small portion of your original material to your followers. They manipulate the algorithms so that firms are essentially compelled to buy advertising to reach consumers.
As per PPC marketing, 9% to 10% each month, or 5% to 20% of monthly is usually spent in medium size companies.
With Social PPC, you are charged by Facebook for each time a user clicks on your link; these clicks typically cost between $0.50 and $2.00. You pay with CPM (Cost-Per-Mille, or Cost Per Thousand Views), each time 1,000 users view your advertisement. For a small firm, a CPM campaign typically costs around $11.
Why should you pay extra for clicks? PPC is similar to an auction in that you must outbid your rivals for your ad to display higher on Facebook.
Even if someone doesn’t follow your account, you can promote Tweets so that they show up in their Twitter stream. Then, you’ll be charged every time someone clicks on, replies to, or retweets that “sponsored” Tweet; a click costs approximately $1.35.`
We’ve explained PPC for social media, let’s see how it works for generic PPC advertising.
Generic PPC advertising, in contrast to social media advertising, primarily appears on the SERPs (Search Engine Results Pages), as opposed to social network timelines. Therefore, your company pays Google, Bing, Yahoo, and co. instead of Facebook.
Small and medium-sized firms typically spend between $9,000 and $10,000 per month on PPC. This corresponds to typically between 5% and 25% of a company’s monthly advertising spend.
Another tried-and-true, inexpensive, and successful method of digital marketing is email. Businesses gain from email marketing by raising brand recognition and customer loyalty, which boosts lead generation and revenue. ROI for businesses using email marketing campaigns can reach 4,300%.
Depending on your client’s needs, the cost of email marketing services can vary greatly, however, most companies charge between $300 and $2,000 each month. You can follow up with prospects regularly using an email sequence, offering them resources to provide value, inform, or promote their products. Along with email newsletters, messenger bots have grown in popularity as a result of their ability to assist organizations lower operational and labor costs.
Driving leads back to the websites of your clients is one of the main objectives of digital marketing. To attract new clients, you want to make them appear good. Nearly 95% of people’s initial impressions are formed by websites, making web design essential to any online marketing approach. Visitors will most likely return to the search results page from websites that look stale or take longer to load.
Make sure your website has a unique design that represents your business and is simple to use so that visitors can get the information they require. Additionally, you should make sure their website loads quickly and is simple to navigate to enhance user experience and make it simple for leads to contact you.
SEO copywriting has a wide range of prices as well. Let’s sum it up.
l A product page is paid from $60 to $800
l Blog posts go from $125 to $2000
l Articles go from $100 to $2400
l Press release from $15 to $2500
l A guide from $3000 to $4200
l Sales page from $300 to $25000
When it comes to PPC copywriting pricing, the prices go from $25 to $300. On the other side, using email copywriting services, the range in price is from $35 to $2000.
To sum it up, compared to traditional marketing strategies, digital marketing is more cost-efficient and successful. To promote their company’s growth, however, business owners need to be mindful of the costs associated with such a commitment.
If done well, digital marketing may increase sales by more than 109%, but business owners need to plan to pay between 10 and 20 percent of their revenue to make it work.
A constant marketing strategy is digital marketing. As their company expands, their budget can vary. It is crucial to demonstrate the advantages of your work and to constantly assess its impact on your business.